Like many practices, we are “leading” orthodontists, with “great customer care”, offering “all contemporary orthodontic techniques”, with fabulous testimonials.
But, what makes us unique? How will you know if we are the right people to care for you or your child? Read on and decide for yourself.
What are we?
We are a small independent business; a personal, one-off, specialist orthodontic practice, where everyone is genuinely treated as an individual and an obsessional hands-on owner pays great attention to every detail.
We are small enough to care, but big enough to deliver.
We are a team with big hearts and small hands.
We are quirky. Our décor can’t be branded. Our colourful London mural was chosen because we love the South Bank. Our waiting room resembles the Royal Albert Hall because we enjoy performance.
We are informal and relaxed. We are humorous. Laughter isn’t restricted to leisure hours. Working life consumes too much of the day not to see the funny side in working hours.
We are communicative and take time to listen, to understand your needs.
We are beautifully located.
Above all, we are professional, honest, diligent, reflective, aspirant for excellence and hard working.
What do we do?
We spend time to listen to you, to examine and assess your needs and explain your treatment options, including doing nothing.
We take care to communicate your treatment plan and costs in writing before you are committed to treatment.
We liaise carefully with your dentist and any other specialists involved in your care.
We try hard to accommodate your appointment needs.
We apologise and make amends if we mess up.
We thank you for your referrals.
We believe in community and supporting young people to become dentists. We provide dental education in local primary schools and offer work experience for 6th form students.
What don’t we do?
We don’t dabble in orthodontics as a side line or as a means of keeping the money within the business.
Specialist orthodontics is what we do, full-time, full stop.
We don’t exaggerate your dental problems. We will only offer you treatment if it is clearly beneficial for you to have it.
We don’t make promises that we can’t keep.
We don’t boast about our celebrity clients to boost our business. In our practice, everyone is special.
We don’t ask for extra money unnecessarily. A fixed fee is a fixed fee.
We don’t make you feel a nuisance if you are in discomfort (although we do our very best to keep you comfortable). Your pain is our pain. We relieve you of your burden as quickly as we can.